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itel forays into home audio category, unveils four new soundbars in India

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New Delhi, Sep 27: In a bid to make the festive season more exciting, India’s most trusted smartphone brand itel announced that it has entered into home audio category with the launch of four new soundbars in the country.

Exclusively available on Amazon, the new line-up of itel soundbars caters to the ever-growing demand of at-home entertainment and the aspirations of audio enthusiasts, delivering dynamic sound output through advanced features.

itel has introduced India’s first soundbar — XE-SB1040 WL — with a 25.4 cm wireless woofer raising the bar of immersive home entertainment.

All the four models — itel XE-SB505, itel XE-SB515, XE-SB625 WL and XE-SB1040 WL are available for Rs 3899, Rs 6499, Rs 7999 and Rs 10,999, respectively, on Amazon.

“The need for immersive home entertainment has taken a center stage with enormous demand for premium audio products to elevate the audio experience,” Arijeet Talapatra, CEO, TRANSSION India, said in a statement.

“In India, the OTT market is estimated to reach about $15 billion by 2030. This fuels the demand for home audio solutions to empower the aspirers and millennials in Tier 2 and below towns,” Talapatra added.

With rising OTT consumption, there has been a surge in the demand for cinematic audio systems at home that improve the home entertainment experience for consumers.

Addressing this demand, the new itel Soundbar range comes with an array of technologically advanced features such as digital signal processing (DSP), deep bass woofers, multiple connectivity options including HDMI-ARC, FM, Bluetooth, USB and much more.

The foray into the home audio entertainment segment once again reiterates the brand positioning of ‘itel hai. Life sahi hai’ and the singular objective of ‘democratising technology for masses’.

“Our latest soundbar range fulfills the aspirations of music enthusiasts and cinema lovers who are looking for a high-quality and immersive sound experience from the comfort of their homes,” Talapatra said.

“We are excited to foray into the home audio category with a competitive range of soundbars including India’s first Soundbar with a 25.4 cm wireless woofer. We are confident that our latest offerings will be another feather of success for itel in India,” he added.

It is worth highlighting that itel’s in-depth understanding of consumer demands and aspirations has helped the brand to secure the number 1 position in the feature phones and sub-6K-smartphone segment.

The wide variety of itel product categories backed with an innovation-led technologically advanced product portfolio under the affordable price point has kept the growth trajectory flourishing for itel.

With this latest portfolio expansion, itel once again reinstates its commitment towards providing consumers with superior technology features at an affordable price point.

Experience superior sound for home entertainment:

itel XE-SB505 soundbar: This entry-level soundbar delivers 35W sound output amplifying the audio experience of a TV. The 12.7 cm (5) wired woofer provides punching bass and the four speaker design caters to the aspiration of enhanced audio even in compact rooms. With seamless Bluetooth, AUX and USB connectivity, it is very easy to connect the device with most phones, tablets, or music devices. For music lovers, the soundbar is also equipped with FM Radio and an SD card feature. The wall-mountable Soundbar becomes a stylish addition to the room owing to its wooden finish and trendy looks.

itel XE-SB515 soundbar: This fully loaded model by itel delivers 80W crystal clear sound output owing to the DSP that further refines audio signals. Its 13.3 cm (5.25) wired subwoofer delivers deep bass enhancing the overall sound quality. Multiple connectivity options such as HDMI-ARC, Bluetooth, AUX, USB, Optical Input and SD Card access make it a complete package for a user looking at upgrading their home entertainment experience. Moreover, the slim and sleek design gives it a premium look.

itel XE-SB625 WL soundbar: Enter a new dimension of refined acoustics with this powerful 120W Soundbar. The 16.5 cm (6.5) woofer delivers strong bass and convenience owing to its wireless design. The sound clarity is enhanced further by the DSP providing a cinematic experience. For connectivity, you get to choose between Bluetooth, HDMI-ARC, AUX, USB, SD card and Optical Input. The premium metallic finish of the soundbar becomes a sophisticated addition to the overall room aesthetics. The device also comes with a remote control which makes it easy to control the soundbars features and sound levels.

itel XE-SB1040 WL soundbar: Packing 170W audio power, this powerful device is India’s first soundbar with a 25.4 cm (10) wireless woofer. The power output is supplemented by the thumping bass of the elegantly designed subwoofer that comes in a compact side table design, fitting perfectly in the Indian living room arrangement. With DSP, the soundbar enables a clear and rich sound output while multiple connectivity options such as H-ARC, Bluetooth, AUX, USB, SD card and Optical Input makes it compatible with most devices. A true work of art, the contemporary arc design beautifully enhances the look of your entertainment system.

All the soundbars can be controlled by a remote, so you don’t have to get up to change the settings.

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realme expands India footprint, opens 100 exclusive retail stores

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New Delhi, Oct 8: Smartphone brand realme on Friday announced a new milestone with the launch of 100 new exclusive stores pan India.

All of these stores will have the latest products from the realme TechLife ecosystem, including smartphones, laptops, tablets, and other gadgets.

“I am proud of achieving this new milestone, as it testifies to our capability to meet consumer needs despite all odds and challenges during the pandemic period. We will continue to maintain the strong pace of mainline expansion and deepen consumer experience. The love we have received from our users has made us more enthusiastic and energetic towards this offline expansion,” Madhav Sheth, Vice President, realme and CEO, realme India, Europe and Latin America said in a statement.

realme has focused on offline expansion into Tier II and Tier III cities. realme will also open its flagship store in Gujarat, where customers can experience a smart and connected life through smart gadgets.

The smartphone maker has set targets to unveil 300 realme exclusive stores by 2021 and expand it to 1000+ stores by 2022.

realme led the India market in 5G smartphone shipments, capturing more than 22 per cent share in Q2 2021, as per a report by Counterpoint Research.

The company said that its next goal is to achieve a dual-100 million target — shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.

According to Counterpoint, realme took the sixth spot with 15 million shipments and 135.1 per cent year-over-year (YoY) growth in the second quarter of 2021.

Out of 100 million realme users worldwide, 50 million users are from India alone.

Amid the chipset shortage, the company is targeting six million handsets and two million IoT products for the upcoming festive season.

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Android 12 will provide robust enterprise trust and security: Google

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New Delhi, Oct 8: Google has made Android 12 open-source earlier this week and now, the company has said it is focused on helping organisations achieve the right balance between protecting employee privacy and equipping IT with necessary security and controls.

Android 12 introduces user privacy enhancements for all managed devices, including improved transparency of admin controls.

“Work profile users will be able to approve (if allowed by their IT admin) or deny sensor-related permissions, such as location and camera, to work profile apps. On fully-managed devices, IT admins can choose to give their users this same control,” Google said in a statement late Thursday.

To further protect user privacy, admins will be able to set up WiFi networks for employees through a new network API that doesn’t require user location permissions.

Hardware device IDs for personal devices have also changed.

“Now, instead of solely hardware-based identifiers, companies can use a combination of hardware and employer-specific identifiers that help preserve employee privacy if they leave their organisation,” said Google.

For Android 12, Google has added additional controls to help enterprise IT teams reduce security risks and ensure tighter monitoring of business data.

A key addition is network logging for the work profile, to give organisations added control and reporting for their work data, while still protecting user privacy in the personal profile.

“We’re also empowering IT to decide what input method editors (IMEs) employees can use in their personal profiles to reduce the risk of using a rogue keyboard that could capture data on the device. IT will also have the ability to disable USB signaling for anything but charging, reducing the risk of USB-based attacks,” the tech giant explained.

Admins can now easily set password requirements that meet modern security best practices by choosing between pre-set password complexity levels.

IT admins will also have the option to slice their 5G network and dedicate connectivity to all apps on a fully-managed device, or specifically to apps in the work profile.

“In partnership with their carrier, admins will be able to have wider control over quality of service and security of work data,” Google noted.

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Bitcoin reclaims $1 trillion cap, Indian crypto players cheer

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New Delhi, Oct 8: As Bitcoin once again reclaimed the $1 trillion market cap, crossing $54,000 per digital coin, Indian crypto leaders on Thursday expressed hope that India and its neighbouring countries will continue their dominance because of the large number of active crypto investors in the region.

The Indian cryptocurrency market is expected to reach up to $241 million by 2030 in India and $2.3 billion by 2026 worldwide.

According to a report by IT industry’s apex body Nasscom, there are 15 million retail investors in India investing in the cryptotech space.

“The recent jump in Bitcoin price has a larger message for the world. In the post-pandemic world, Bitcoin has emerged as the best performing asset class of 2021, as a result of which institutional and retail investors are moving from slow/traditional assets to high growth/technology-led assets,” said Shivam Thakral, CEO, BuyUcoin.

There has been a paradigm shift in the investment patterns across the globe which is underlined by the data shared by crypto exchanges from time to time.

“India is home to around 1.5 crore active crypto investors, which amounts to $40 billion in investment in crypto, and this is just the tip of the iceberg. India’s middle-class population is willing to explore digital assets for creating long-term wealth to fulfil their goals, which may not be possible through any other asset class,” Thakral added.

Crypto asset exchange ZebPay has also launched India’s first global Electronic Over-The-Counter (OTC) Desk for large volume traders and institutional investors globally.

Avinash Shekhar, Co-CEO, ZebPay, said that the company aims to create a robust crypto ecosystem and a multi-faceted business where the needs of both the retail and institutional investors are met seamlessly.

“With the ZebPay OTC Desk, we are addressing the growing institutional interest in crypto globally and in India. This will further encourage adoption of crypto in the country and help create a mark for India as a major player in this emerging space,” he added.

Jay Hao, CEO, OKEx.com, said that during the slight dip last month, crypto-related investments witnessed record inflows owing to the growing global acceptance of crypto assets.

“The same momentum is boosting the prices of other popular crypto assets like Ethereum, Dogecoin and Shiba Inu, among others. India and its neighbouring countries are the main growth drivers of the crypto economy in South East Asia and they will continue their dominance because of the large number of active crypto investors in the region,” Hao noted.

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