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OTT adds spice to Indian content as Bollywood loses masala

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New Delhi, July 18. While Bollywood stays shut, video streaming portals are importing fresh talent, crispy content and bold ideas into India’s entertainment industry that once banked on star power to crack the box office. Actors say over-the-top (OTT) services are spotlighting evolving preferences of new-age audiences into their streaming content.


“Change keeps happening,” said actor Pankaj Tripathi, who grabbed eyeballs ever since he shone on web crime thrillers such as “Mirzapur” and “Sacred Games”.

“It seems there is a time of change happening in cinema with the coming of OTT. There is no other option than OTT currently,” he told IANS.

“Stories are important on OTT. Who or what is in it is not important. His or her talent and performance matters. Storytelling matters more,” he said.

The 44-year-old also said OTT platforms are a nursery where fresh talent is blooming with ease.

“I am happy about it. I can see one after another talent is coming through the advent of OTT. Especially for those who take time to get recognised through films and there is a possibility here on OTT,” the actor said.

Pankaj, who earned the spotlight in 2012 with a small role in the two-part film saga “Gangs Of Wasseypur”, added that content is king on streaming services, a relity that was perhaps absent during the celluloid era.

The January release of “The White Tiger” on Netflix highlighted actor-singer Adarsh Gourav as he was nominated three months later in the Lead Actor category at the 74th British Academy of Films and Television Arts (BAFTA) Awards.

Adarsh believes people are working harder than before to try and win over India’s burgeoning online viewers.

“I’m glad that this happened because knowing that things aren’t permanent, people work harder and don’t take anything lightly,” Adarsh told IANS.

“Everyone’s focus is on innovating and making better stories,” Adarsh said, adding the change also spelt “more opportunities for actors, creators, technicians”.

Actress Wamiqa Gabbi’s tryst with web stardom came on the back of her performance as a steadfast cop in the Disney+ Hotstar-streamed “Grahan”, which dealt with the 1984 anti-Sikh riots.

The actress said she felt the tailwinds of creativity in India’s film industry that for long stayed straitjacketed.

“Everyone who did not want anyone’s approval to make a film or a series on a subject that is not really commercial, now they can,” Wamiqa said, and added the focus of OTTs was ever more on content.

“OTT has given us that door where I think we are all rushing in (and) I am glad that now more opportunities have been opened for film-makers, for writers, actors, producers,” Wamiqa told IANS.

“This is how it should have been all this while,” the actress said and also added the OTTs have given filmmakers fewer hiccups to deal with.

“I believe that OTT platforms definitely have helped neutralise the budget debate in the industry. Instead of only casting A-listers in the lead, makers are now more receptive and willing to try out newer actors for their big, multi-million projects,” Wamiqa said.

Vikrant Massey, who has been a frequent face in the digital space, said a newer generation of viewers has come to stay.

“They don’t idol worship like probably people 20 years ago used to do,” said Vikrant, who has acted in “Mirzapur,” “Broken But Beautiful” and legal drama “Criminal Justice” to list some.

“My nieces are eight and nine. They don’t watch Indian content. They sit and watch Korean content,” he told IANS.

Actor Tamannaah Bhatia, who was in the crime thriller “November Story”, felt the romance of darkened theatres and popcorn has jaded. “I just feel that the fan following one could have amassed, say, 10 years ago will be tricky for the generation today, because with the situation we are in owing to the pandemic, emotions around films are different,” Tamannaah told IANS.

“The whole idea of a star itself is changing very rapidly, and people are watching content and liking content for the content, and not just for an individual actor or individual talent,” the actress said.

“The way cinema is viewed is going to be different,” Tamannaah concluded.

(Durga Chakravarty can be contacted at [email protected])

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Lifestyle

Astro Zindagi (Weekly Horoscope)

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Here is a guide to the week ahead for you. This is your forecast for October 4-10

ARIES

This week can bring certain ups and downs in your marital life and can create misunderstanding with your partner. During this time, it is advised not to finalise any important date with respect to marriage or product launch. In business partnership and trading, be clear about your role and responsibility as it will help to avoid clashes and confrontation at the workplace. Try and avoid any kind of journey as it may not provide you the desired result. Your participation in social festivals will give you an opportunity to get in touch with many influential people. Some of you can get an opportunity to go on a foreign trip.

Tip of the week: Avoid finalizing anything important

TAURUS

During this week, you need to be careful while indulging in speculation or investing in a high-risk portfolio for savings as there are indications of monetary losses. Married people can get financial support from their in-laws. If any legal case related to land or property has been going on with your relatives, then it is likely to come in your favour this week. Parents are suggested to supervise the health and education of their children. Students will be able to get rid of past problems and focus on their studies. You are prone to face some health issues this week relating to throat and eyes, hence guard yourself.

Tip of the week: Avoid high-risk investments

GEMINI

During this week, you need to work on your communication skills else there can be some tiffs with people around you. Those in a job can experience some discomfort as they may be asked to deliver under short deadlines. Businesspeople will see their profits going up. Old friends may connect with you during this time. Pending issues relating to property can be resolved now. Happiness will return to your family life. There will be a possibility of expansion in your family. Students will face some bottlenecks in their studies. You are advised to protect yourself from minor problems like cold, cough and sore throat.

Tip of the week: Communicate effectively

CANCER

This week is expected to be average for traders. However, if you want to do better in your career, then you are advised to strategise a new plan without wasting time. Some of you can enter into a new business partnership. You may face challenges if you indulge in property-related matters. Such issues can be delayed and resolution will take longer than expected. Financially, you will be able to manage and control unwanted expenses and you may also get the opportunity for increasing your income. Your mother’s health needs extra care. Those single can expect to find a suitable match. Health issues relating to stomach can bother you.

Tip of the week: Work on your career roadmap

LEO

This week, working professionals can expect to get a promotion or salary hike and your terms with superiors and senior officials will improve. Financially, it is advised to avoid any investments. On the personal front, you need to take out some time from your busy schedule and enjoy and share moments with your family members. It is a favourable time to resolve pending issues with your siblings. You can make travel plans as it will be good for your growth and expansion. Students studying IT, engineering will be able to achieve favourable results inspite of little efforts. Watch out for infections relating to chest.

Tip of the week: Spend time with family

VIRGO

During this week, you could face some issues with your family members, which can disturb the domestic environment. However, with proper communication, you will be able to sort out all the differences. This is a good time to take up a new investment plan that would help channelise savings in the right direction. You can also expect sudden and unexpected gains. Business and job personnel will have better growth in comparison to the past. Some of you will land an auspicious opportunity to move ahead in your career. However, avoid getting into any unethical work, else it can damage your reputation.

Tip of the week: Follow ethical means

LIBRA

You will be full of creative ideas and will be able to earn good profit by making good use of them. However, before signing any document, you are also advised to read them carefully. Financially, your expenses will be high during this week, therefore, be careful and invest after proper research. Students will get lucky in their education and their teachers will also be supporting them. Your family life will be happy, and spending time with your mother will give you much satisfaction. Your spouse can see a change in job. Healthwise, you may feel a little stressed. It is advised to involve yourself in regular exercise to keep fit.

Tip of the week: Use your creativity

SCORPIO

This week, it is possible that you will gain from any previous investment. Financially, there may be a high risk of investing any money during this time. It is better to seek advice from an expert before investing. Along with your domestic work, you will also participate in social gatherings. Relationship wise, avoid thinking from the heart as emotions could get the better of you. Those in a job may not get the desired support from superiors, therefore take precautions while communicating with them. Your business will start moving towards a positive direction. Take your health seriously as minor ailments can lead to bigger concerns later.

Tip of the week: Listen to your mind

SAGITTARIUS

This week can bring an increase in your comforts. Some of you will get new opportunities for job growth. Those in business will be able to earn profit. If you are planning to sell or buy a property, then you will achieve success. You will be inclined to remain social and will meet some old friends. However, during this time you will have to spend more than your accumulated money, due to which there may be some financial risk. On the personal front, you will receive the support of your beloved. Nonetheless, it would be better to communicate your thoughts with the members of the family and give equal importance to their suggestions while taking any decision.

Tip of the week: Don’t ridicule others’ suggestions

CAPRICORN

This week, you may have to work hard to accomplish your career goals. Your subordinates will be supportive and helpful which will increase your efficiency at the workplace. There are chances of travelling abroad for official work. You are advised not to make any illegal investment; else it can lead to trouble. Your relationship with your father will improve and any advice given by him will be beneficial for you in the long run. Your younger members can take inspiration from you in creating a positive image. Students preparing for competitive examinations are likely to encounter success. Involvement in religious functions will give you peace of mind.

Tip of the week: Give time to spiritual pursuits

AQUARIUS

This week, you can get a better opportunity at the workplace or at the job front. Avoid miscommunication in personal and professional life to ensure smooth relations. At times, you may face difficulties in resuming unfinished or pending tasks. But you will be successful in getting rid of hindrances in family life. If your father was facing some health-related problem then there will be possibilities for improvement. Your children will progress well which will make you happy. Students are likely to perform well in their studies. Healthwise, you may feel exhausted physically and mentally, therefore, it is advised to practice meditation for better wellbeing.

Tip of the week: Don’t lose patience

PISCES

This can prove to be a challenging week for you. Those in a job can experience excess workload which can give stress. Still, you will do every task at the workplace in a more responsible, focused and organized manner. Some of you also get a chance to join a foreign-based company. Those in business can face trust issues with your partner. Investments done in the past will give good profit this week. The health of your mother can pose some concerns, hence be on the vigil. On the personal front, your relationship with your spouse can be disturbed due to temperamental issues. This is a good time to practice creative hobbies like writing, dancing or painting.

Tip of the week: Give time to hobbies

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Do you know from where Sachin Tendulkar get his name? Read here

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Agartala: Master Blaster Sachin Tendulkar has been awarded the title of “Master Blaster” for his offensive batting style but do you know from where he get his real name.

Now, that’s a tricky question but the answer is not tough at all. Schin’s father Ramesh Tendulkar was a big fan of music director SD Barman. Barman, a son of the soil of Tripura earned all his fame after he settled down in Mumbai. His melodious numbers ruled for decades in the B’town and even now, his songs are well appreciated.

Ramesh Tendulkar was so fond of SD Barman’s music that he decided to give the name Sachin to his son. Sources close to SD Barman also revealed once that Ramesh Tendulkar and SD Barman used to share a good bonding. These facts were, however, lesser-known to the people of Tripura until Information and Cultural Affairs Minister of Tripura Sushanta Chowdhury divulged the facts on Friday. Addressing a programme at Rabidndra Satabarshiki Bhavan, Chowdhury said, “many people may not know, but after SD Barman get settled in Mumbai, he developed a good bonding with Ramesh Tendulkar.

He was so fascinated about his music that he gave the name of SD Barman to his son. Although Sachin could not do much in the field of music he shot to the limelight with his cricketing skills and still ruling millions of hearts”.

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Lifestyle

Are you lucky today? Check Your horoscope

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Aries:

Today is showing signs of increase in wealth for you. Today you may get some ancestral property, which you did not even wish for, due to which you will look happy and you may get monetary benefits only because of an elderly member. If a family member gets upset today, then try your best to persuade him. Today you have to renounce your laziness and get involved in your work, only then you will be successful in completing them. Students will get paved the way for higher education.

Taurus: 

If you do any work anywhere in your home and business today, do it very carefully, because there will be a danger of it not being completed, but don’t be upset. It will be completed by evening. If there was a quarrel going on in your house today, she may raise her head again today, which may also cause you trouble, but with the help of elderly family members you will be able to end it. Today you can approve any perfect proposal for your sister’s wedding.

Gemini: 

Today will be an unfavorable day for you. Students will enjoy reading and writing. Today you will also be striving towards social sectors, which will definitely benefit you and which will also increase your public support. You will also get respect in social work today. If you have to transact money today with someone from the in-laws’ side, do it very carefully, because it may cause a rift in your relationship. Today, any debate can flourish with your mother-in-law.

Cancer: 

Today will be a day of increase in your enthusiasm. Today you can ask for any advice for your slow running business with the help of your brothers. If you have a disagreement with your spouse, you will do your best to end it today. If you have to take a risk in business today, take it only with the advice of an experienced person, otherwise your money may sink. Today you will also spend some money on seven decorative items in your home.

Leo: 

Today will be a very fruitful day for you. Today you may meet a friend whom you have been waiting for a long time to meet, which will make your mind happy. In the evening, today you will share your thoughts with your parents. Time will be spent with young children in the family. People who are doing business today can get financial benefits, which will add four moons to your financial situation. Evening time Today you can also attend a religious conference with your family members.

Virgo: 

Today will bring you definite results. If you have a money problem today, you can take a loan for it, which you can easily get, but today you have to avoid getting into anyone’s talk. People who are doing small business today will be a little upset as they are not getting the expected result, those who are doing business from abroad can get a big deal today. A guest may arrive at your home today in the evening.

Libra: 

Today will be a difficult day for you. Today you will go on a long distance journey with your family members, as you may have a dear and valuable item, which will make you upset. Students need to work hard to succeed in exams, only then they will be able to achieve success. If you have to invest somewhere today, do it with an open heart, then he can give them full benefits in the future. You also have to be aware of the health of the child today.

Scorpio: 

Today will be a busy day for you. Today you will postpone some of your work to help others, which may come together in front of you today and keep you busy, for which you will run more, but at the same time you will also have your own health. Be careful, because some seasonal illnesses can bother you. If you seek advice from a senior member today, there is nothing wrong with listening to him. Today you can discuss some important issues with your brothers.

Sagittarius: 

Your business will increase today, but because of that you don’t have to spoil the work you are doing, so today you have to think about who to do first and who to do later, before you have to do many things at once. You may be a little upset because of the behavior of a member in the family today. You can enlist the help of your family members for the ongoing tussle between you and your offspring. Today you can go on a pilgrimage with your family members.

Capricorn: 

Today will be a day of great success for you. If you start a new business today, you will have a lot of luck in it and will be successful in strengthening your financial position. If you postpone any urgent work for some time today, note that it is not a government work, otherwise it may be pending for a long time. Today you will experience satisfaction even in low profit, so that you will also be successful in meeting your daily needs. Students can, if they have made up their mind to apply for an exam.

Aquarius: 

Confusion will remain for you today. Whatever you do today, you will do it thinking that it will be completed or not, but you have to stop the negative energy from coming into your mind and do everything carefully. Today you because of your enemies

Some will be upset, but by evening your enemies will be destroyed by fighting among themselves, after which you will be a little upset. If you have to deal with a stranger today, be very careful.

Pisces: Today will be your day of philanthropy. Today you will come forward to help others, it will also cost you some money. Working people may be in a bad mood today because of their peers, but you will be able to fix the mood of your peers with your sweet voice. In the evening, a disease can affect the health of your spouse in your family today, for which you will have to do some running and it will also have expenses. If you make a change in the field today, the decisions may be in your favor.

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